Hey guys, thanks for
joining me today It's been a while two months to be exact But I'm super excited
to be back here creating more videos for you and today's topic I'm really
excited about how to create content that never falls flat Using content analysis
looking at data. I've got a little bit of a different format. So I'm going to
spend under a minute.
Content Writing Tools
Recapping what's been
going on in my life the last two months So you get that behind the scenes look
and then we're going to dive right into today's topic with practical advice So
let's get into it So why August was one of the craziest months of this entire
year in my content agency Express writers were handling upwards of 200 Projects
a month if not more we had three managers go down and it was a really tough
season.
But we got through it
and we're stronger than ever now I also started doing some consulting and I
really had a project go wrong So I had to fire a client that month was pretty
tough. But I'm glad I'm past it then the first week of September I went to
concept marketing world I go every year have been going for three years. This
was the first year I spoke we had a line out of the door They couldn't fit all
the people that wanted to come into our session in the room I co presented with
an amazing friend.
The topic was a master
class on creating and publishing Authority building SEO blogs And we had an
amazing time I was one of the only authors there with two books out in the expo
hall for sale And I was one of the only authors that sold out that Quickly, the
bookstore seller told me I published a blog recap on my takeaways from this
event Go check it out in the link in the description at the bottom of this
video Okay, so onto today's topic.
We're gonna cover three
of my favorite content creation tools and these tools specifically help the
ideation stage So there's other tools at the different stages like creation and
publishing. Maybe that's a later video But for this video we're gonna focus on
ideation and I can tell you as a content creator for eight years now Ideation
is one of your most important stages as a Content marketer and creator back in
2016 after five years of creating content and seeing a lot of it fall flat.
I Decided to stand back
and get more strategic in the ideation stage. I came up with this three bucket
topic strategy You can read more about it at the link below basically once you
have sources of neverending ideas like keyword research listening to your
customers pain points You back those ideas to real goals And if you can't map
them to a goal that go in the trash can can you ranking Google? Can you build
sales and connections? Can you grow your brand name in the industry?
Content Writing Tools
It's not why invest the
time and money into creating so what I'll talk about in the next few minutes
are content tools that will give you inspiration in the ideation stage and give
you sources for content ideas Total number one is mangles keyword finder
Seventy eight point six percent of all traffic on the entire internet now
originates from a search if you add to that 71 percent of b2b buyers are
reading three to five blogs during their buying journey And the ROI on ad
funnels is as low as point six it's worth your time to study keywords.
Learn how to create
content that ranks in the top of Google for a relevant keyword that could pull
in an ideal prospect So this tool is an amazing tool to help you uncover these
keywords Let's hop on over to my computer and I'll show you how I use this tool
so let's say we're looking up a keyword related to how to Blog so I know that
my prospects my ideal customers are using this keyword.
which that's step one
You need to know the phrases and the terms that your customers are using So you
search the right keyword ideas because you don't want to bring in non relevant
traffic, okay? so here's what that looks like a keyword finder and We know this
is a relevant keyword, right? So we're checking that box. Good done now We want
to find a keyword that we can actually rank for and keyword finder gives us
that insights.
So Possible or easy? Those
are the keywords. I look for right away how to blog is hard so I'm just gonna
go ahead and avoid it and then if I look through The SERP overview I can see
that sites like Neil Patel are ranking in the top six So these sites have high
da so I really don't want to go up against a big player like the elbe Telkom.
So right away how to blog is out Now let's scroll through and try to look for
another keyword. That's much lower. Okay, so I see my first Here that's nearing
the 40 score.
I tried to stay around
40 43 45 Max and you can go up and score as your domain Authority your da goes
up. So this is a great keyword It's possible the sites. I'm going up against
there's some Sites that I could probably compete with pretty. Well, this one
has a DA of 50 I know from research that my site is 50 55 da express writers
calm This is the only one I'm really concerned about. But there's only one site
in here that has a super high da Okay So once I have a focus keyword from
angles.
Content Writing Tools
The last step you want
to do is pull in synonymous keywords And the best way to do this is to use
Google's searches relate it to and I'll show you how I use that Okay, so you
want to plug in that keyword? scroll all the way to the bottom This is what you
want to grab so each of these terms in the search is related to these can make
subtopics for a Three thousand four thousand word guide on this topic how to
start a blog and make money how to do it on Facebook Instagram WordPress, so
these make great sub headers and phrases throughout your article.
Hole number two is
buzzsumo It's really important to have a Content analysis tool in your back
pocket for those powerful content insights on trending topics What's working on
what sites and buzzsumo is one of the best tools to give you this kind of information?
So let's head over to my computer and I'll show you the three ways I use
buzzsumo So there's a few ways. I like to use Basu. Mo one is just to identify
Trends on my site.
you can go to the
content tab look under web that's where I'm at right now type in your website
hit Search and Here's your top shared. It's automatically sorting by the top
engagement and you can also sort by. How many backlinks did you get? Twitter
shares, etc So interestingly enough This was a thought leadership post around a
unique concept that I came up with called the content differentiation factor So
knowing that this was my top shared piece From about a full year ago.
Now I could create a
follow-up piece on that original concept Maybe share new steps and just create
a follow up guide on this topic because I only have one blog on that topic but
it's our top shared another way to use buzzsumo is to search the sites that
your guest blogging for and Look at their top shared and then you can go after
topic areas in the same area Just make sure you don't copy topics take
inspiration from them Look at the content piece See how you could create
something better.
Create something more
current go further on the topic like this piece for example is really short
It's basically a news article on this topic So maybe we could pitch a follow up
guide on how to write or create content for this algorithm update Finally, I
really like to use the topic discovery tool here in buzzsumo So once you type
in your industry content marketing buzzsumo is going to search For topics that
people are really talking about sharing Engaging with online. So for one right
away.
The biggest topic right
now is Google Analytics, which is really interesting next is content strategy
content writing email marketing and There's so many content ideas just from
looking through this So you can do a deeper dive by clicking the insights for
each of these you can look at questions What are people asking on this topic?
Content how much engagement these topics are getting and then get ideas for
topics You could create content on that's already in a trending category in
your industry Total number three that I use on a daily basis is the advanced
marketing Institute's headline analyzer So let's hop over to my computer and
I'll show you how I use this tool This is the only tool that's free.
The advanced marketing
Institute's emotional marketing value headline analyzer Links will be in the
video description the other tools are totally worth paying for because of the
powerful insights you get But this is just a little free tool that I love to
use on a regular Basis you put in your headline, and then it gives you a score
Emotional how much marketing value is your headline going to have in these
three areas intellectual? Empathetic or spiritual? So let's test it out. Here's
the headline for this video This is the first draft headline that I created.
Okay, we're gonna pick our category and then hit submit for analysis Whoa,
that's a 70.
Okay, so that's It's
really good. I Didn't expect that on my first try somebody is an amazing score.
Let's try in another variation Content that never falls flat 42. Oh, okay so I
would go with the one that scored 70 so somebody is like a unicorn score 80 is
Another unicorn score anywhere from 35 40 and above is a great headline This is
a rock star headline So I'll probably be using it in my video title But you can
just go back keep optimizing your headline with different words until you get
that high score That's about it for today check the description of this video
for links and timestamps to these important tools.
that I mentioned today
Want me to address your questions about content? Leave your question in this
video comments I'm going to be checking through those reading them and I might
address your question in my next video and if I do you'll get a shout out and
don't forget to subscribe if you enjoy this video learn anything from it and
don't Want to miss my next ones. I hope to see you around
0 Comments